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Controversy Creates $$

Eric Bischoff's new book is predicated on the notion that "controversy creates cash," and unapologetically tackles Bischoff's past as a lightning rod within the industry. So who else would we sic on Bischoff and his new book except for the Canadian Bulldog, who has tenaciously uncovered a few EXCLUSIVE~! excerpts to share with you folks today. Along with the inside look at Bischoff's autobiography, Bulldog also jumpstarts us in terms of previewing this weekend's No Mercy PPV, and has a ton of other good stuff, too. Check it out in the very latest edition of Inside the Ropes.