Dumb Product Idea Of The Week

From a Swatch press release:

NEW YORK, April 5 /PRNewswire/ -- SWATCH does it again -- with an uncanny knack for timing, the SWATCH brand will debut a new SWATCH watch design sure to raise eyebrows if for no other reason than timing.
Called "Bunnysutra," the dial of the watch features images of toy rabbits doing what rabbits do.
Tap the crystal and the fun really begins as the hands sweep together and around the dial, landing on one of the happy bunny "positions" the rabbits are enjoying, then returning to the proper time after a brief pause.
Only available at SWATCH stores in New York City, Los Angeles, and San Francisco, this limited design is part of the SWATCH "Touch" series and will debut on April 9 -- two days before the Easter Bunny hops around the globe.
Bunnysutra is sure to put a spring in anyone's step and a smile on their face
this April.
The SWATCH Bunnysutra will cost $55.


Sorry -- who, exactly, thought this was a great product idea?